Technology to help in business

Want to make your business more efficient? Here are the apps and tools you should be using.

In order to achieve the growth you want with your business and for it to make a real impact in the business world, you need to have the right tools in place to help you get there. Here we run through the best tools on the market, from CRM software to project management platforms. Not only are these tools highly effective, some of them are completely free too.


Slack is a widely used tool across businesses of all sizes for communication and collaboration. With both desktop and mobile versions, Slack provides an easy-to-use interface, making it user-friendly for the whole team. It can replace email, text messaging, and instant messaging for your team, and keep all those communication styles together in one app.

Slack can help your team collaborate and coordinate their work no matter where they are — a particularly useful tool during lockdown and home working. Some key features that this platform brings are:

  • No need for unnecessary emails — Slack can replace email, text messaging, and IM in one app
  • Share documents and files easily with your teammates
  • You can @ mention teammates, which can send them a push notification on their phone or computer when you need to get their attention
  • Set reminders for yourself or others
  • Create a fun community space accessible by your whole team

Find out more about Slack here.


Trello is a great tool for project and task management, and it’s completely customisable depending on how you like to work. It can be used for a personal to-do list, team collaboration, project management and workflow management. Available on both desktop and mobile, the tool can be accessed anywhere for you to manage everything you need in both your personal life and work.

Trello can be used for planning and managing all sorts of things within your business and your life. Here are a few examples:

  • You can use a Trello board to host your employee manual for new employees
  • It can be used to carefully manage projects such as tracking your property investments
  • It is also ideal for brainstorming ideas, either on your own or in collaboration with your team
  • Trello can house your training resources for employees to refer to
  • It can be your ultimate to-do list and task management system
  • You can use also Trello to manage workflow, both yours and your teams’.

Find out more about Trello here.


Zoom is used by millions of people around the world, with a significant spike in these numbers since lockdown rules came into effect. Whilst it’s been the popular choice for family quiz nights during isolation, Zoom brings many benefits for business owners too.

Running a business can bring many challenges, such as executing multiple tasks with a dispersed team and prioritising the time and resources to make it all happen effortlessly. This is where Zoom comes in – an easy-to-use video communications platform that enables people to accomplish more and maximise their time.

Communication is a key part of every business and can help you to achieve your goals for business growth as well as allows your business to function effectively day-to-day. Zoom makes communication simple and allows your team to manage their time and enhance productivity. Available across all devices, Zoom gives you a single platform for meetings, phone, webinar and chat. Finally, whilst you can make use of the free plans to use Zoom for your basic communication needs, the paid plans are also great value and bring excellent return on investment.

Find out more about Zoom here.


HubSpot is an all-in-one platform bringing multiple functionalities, including marketing, sales and customer service, as well as many other add-ons available. HubSpot’s solution takes care of everything including blogging, lead nurturing right down to analytics.

Lead tracking and conversions are also made easier through HubSpot, giving you a complete overview of how visitors are arriving on your site, the search engines they used, their behaviour and actions on your website and how quickly they’re leaving. Its integrated CRM system also allows you to build better relationships with your customers, simplifying communication between you and your contacts and making exchanges easy and efficient.

HubSpot’s user interface is also designed with you in mind, meaning that the layout is easier to navigate than other products available. It also allows integration with all your favourite apps and tools, including Slack, Shopify and Zapier, giving you a seamless experience.

Find out more about HubSpot here.


Zapier is an online automation tool that connects your favourite apps, such as Gmail, Slack, Mailchimp, and more. You can connect multiple apps to automate tasks without the need for developers to build the integration, making it easy enough for anyone to be able to build their own workflows without hassle.

Wondering what automation tasks you could create with Zapier? Here are some examples:

  • When you add a star to an email in Gmail, automatically create a Trello task card from the email
  • When someone signs up to an event in Eventbrite, their name and any other relevant information gets automatically added to a shared Google Sheet
  • Set up auto-responses in Slack for when you’re out of the office
  • When Shopify records a new sale, take the customer’s information, put it into MailChimp, and send the customer a thank-you message for their order

Using an automation tool can take some of those tedious tasks off your hands and give you peace of mind that your business is running smoothly while you focus on your goals.

Find out more about Zapier here.

So that’s our round up of the 5 apps and tools to help make you and your business more efficient. What tools do you find the most useful? Let us know in the comments below!


  1. Rebs says:

    Hi Paul,

    Have you used an app called Report and Run? It’s pretty handy for making pdf docs out of photos you have taken and circling things you want to point out to the person you’re sending it to. Could be useful for snagging, I think

    1. Paul Andrews says:

      Hey Rebs

      we have not come across that application, but will definitely check it out. Many thanks for the recommendation.

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